The Fuel Line Racing story
From an apparel brand to the grid.
An Austin, Texas apparel brand, a family crew and a Porsche 944. This is the story behind Fuel Line Racing.
FuelLine Racing began with a clothing brand and grew into a racing program. Based in Austin, Texas, we bring the same name to our apparel and our Porsche 944 on track. Whether you know us as Fuel Line Racing or FuelLineRacing, this is our official home.
A brand that started in Austin
FuelLine began on August 12, 2024. The idea was to create gear that carries the feeling of motorsports beyond the track: a hat you reach for before heading out, a shirt that represents your crew, a hoodie that keeps the brand close after the weekend is over.
Racing became part of that story. Today, the team and the apparel share an identity rooted in Austin and built around family. The merchandise gives people a way to be part of FuelLine without being behind the wheel.
Meet Ryder and Joel Plouffe
Ryder Plouffe is FuelLine Racing’s founder and CEO, bringing his interest in racing and entrepreneurship to the brand. Joel Plouffe is the co-founder, helping build the business and its place in motorsports. FuelLine is a family effort, and the people behind it are as much a part of the identity as the car or the logo.
You can meet the crew on our team page, follow Ryder on Instagram or catch up with Joel on Instagram. Those connections are where the brand becomes personal: the team you see online is the family behind FuelLine.
The Porsche 944 and our 2026 season
The FuelLine Racing Porsche 944 is at the center of our racing program. Our 2026 team calendar includes Road Atlanta, Eagles Canyon Raceway, High Plains Raceway and Circuit of the Americas. It connects our Austin roots with weekends at tracks across several states.
As of October 14, our team’s posted results include P3 at Road Atlanta, P2 at Eagles Canyon in May, P2 at High Plains in September, and P3 and P1 at the October Eagles Canyon event. The next date on our calendar is November 21 at Circuit of the Americas in Austin.
For the current lineup, visit our 2026 race schedule and results. For footage from the team, head to the FuelLine Racing YouTube channel. Future schedule updates will appear on the main racing page.
Wear the crew’s colors
Our official racing merch includes the Classic Hat 2.0, Classic Shirt, Classic Hoodie and a Mystery Bundle pairing a hoodie with a hat. The hat, shirt and hoodie have black and white photo previews, so you can see the designs before heading to checkout.
A piece of FuelLine gear is a way to represent an independent Austin race team wherever you go. If you are choosing your first item, our racing hats, shirts and hoodies guide walks through the collection and explains how the color previews work.
The crew behind the crew
FuelLine’s sponsors include Capital Hills Development, EZ Designs and Texas Sun Solutions. Their names sit alongside a program that is still growing, with room for more people and businesses to get involved.
If you would like to talk about gear, race support, a collaboration or sponsorship, use our partnership form or email FuelLineCo@gmail.com. From a merch order to a new partnership, there are several ways to join the next chapter.